Omdia Analyst Summit Agenda

9:30 AM – 9:45 AM 

Over the past few years, the workforce has become more mobile with the move to flexible working styles, yet the promise of productivity-enhancing, cost-effective mobile Unified Communications (UC) remained unfulfilled. That may finally be changing with the new generation of Business Mobile Convergence (BMC) offerings that provide deeper integration between UC platforms and mobile providers at both the network and device level. The productivity and frontline worker benefits delivered mean that BMC is poised for strong growth over the next 5 years. In this session, we’ll introduce the concept of BMC and share Omdia survey data revealing growth trends and business appetite for the capability, in addition to other key considerations, including:

• Where we are today with BMC, and how we got here
• The benefits BMC brings to organizations
• How (and why) BMC is so closely linked to employee productivity
• BMC architectures and the implications of decisions around them
• How organizations get from where they are now to full BMC implementation

Adam Holtby, Principal Analyst, Omdia

10:00 AM – 10:45 AM

Tim Banting, Practice Lead, Digital Workplace Practice, Omdia
Mila D’Antonio, Principal Analyst, Omdia
Brent Kelly, Principal Analyst, Omdia
David Myron, Principal Analyst, Omdia
Prachi Nema, Principal Analyst, Omdia

11:00 AM – 11:30 AM

Whether it’s "co-pilot" functions within collaboration and productivity apps or AI in the contact center, few areas of collaboration, employee productivity, and customer engagement will be left untouched by the impact of AI. But how will this actually play out, and how should you position your company to gain maximum advantage from AI in your products? This session will reveal what Omdia’s research shows us about the priorities organizations are setting when it comes to AI and improving Employee Experience (EX), and will describe where the money will be in AI in 5 years. Among the insights you’ll take away from this session:

• The current trend of AI in the contact center, and the different models for making money on AI
• The potential for an "AI in your pocket" that will provide continual improvement to the communications that the user is engaging in
• Which AI features will be monetizable, and which will not
• What AI can (and can’t) do to make up for a company arriving late to the UCaaS + CCaaS game
• What the future of work—the Digital Workplace and the Contact Center—will look like in the AI-dominated future of 5 years from now

Tim Banting, Practice Lead, Digital Workplace Practice, Omdia
Adam Holtby, Principal Analyst, Omdia