5 Mistakes Exhibitors Keep Making (And What The Best Do Instead)
"What separates the exhibitors people remember from the ones they walk straight past?"
It's the question every event marketer should be asking.
While many brands still follow the same familiar playbook (build the booth, hand out freebies, scan badges and hope the leads justify the spend) the most effective exhibitors are taking a completely different approach.
In this guide, we unpack the five common mistakes that hold exhibitors back, from chasing lead volume over real conversations to skipping pre-event build-up and delaying follow-up, and we reveal what the best brands do instead.
Featuring insights from Cat Kevern, founder of specialist B2B agency Electric Cat and a seasoned exhibitor herself, this resource breaks down the simple shifts that separate average exhibitors from the ones who truly stand out.
Access the guide now and start turning your next event into a real competitive advantage
