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Enterprise Connect
Is Your AV/Video Estate Ready for the Next Era of Hybrid Work?

The hybrid work pendulum seems to be swinging back toward high-profile return to office (RTO) mandates – or at least the press coverage is going that direction. Amazon, AT&T, JP Morgan Chase, and the U.S. federal government have all issued high-profile RTO directives in recent weeks. So it’s once again time to consider how collaboration, AV, and video technologies will enable the next vision of the office of the future.

Room video systems were being impacted by AI even before ChatGPT upended the market in late 2022. AI has been heralded as the key ingredient to improving the quality of conference room video, by knitting together video streams from multiple cameras, cleaning up room-based audio, and providing single-speaker shots of room-based participants instead of the one-camera “bowling alley” view. But are enterprises really using these capabilities, and if so, are they getting enough benefit from them?

That’s just one of the key issues our AV/Video track and Impact Summit will tackle at Enterprise Connect 2025 the week of March 17 in Orlando. In Monday’s Impact Summit, AV industry veteran David Danto will lead a session entitled, AI-Driven Meeting Rooms: Cutting Costs, Boosting Performance, or Compromising Quality? that will provide a reality check on how much of AI’s promise is being fulfilled in the meeting room.

David will also serve as the moderator for the AV Impact Summit, helping the audience tie together the different perspectives and content threads over the course of 3 Monday morning sessions. That summit will also feature another longtime AV industry expert, Aaron Roe of Deloitte, who will describe how the professional services firm is strategizing for the future, in a session titled, Building the Connected Office for the Next Generation. Aaron will help attendees understand how the many different pieces of the technology puzzle – from wireless join to identity access and location technology – may be used, and what the risks and opportunities are. We’ll wrap up the Impact Summit with another professional services firm’s story, as Damon Talley of KPMG walks attendees through a case study on how the company did a complete upgrade of its state-of-the-art learning and innovation center, called Lakehouse.

During the rest of the week, our AV/Video track will offer a mix of real-world case studies and strategic technology topics. Among the AV/IT pros sharing their experiences will be Chad Hess of AdventHealth, whose session will address Achieving Better Management for a Large Meeting Room Estate. The need for more efficient management of rooms comes up frequently in conversation with AV-focused pros, and Chad will discuss how AdventHealth’s Central Florida team is automating and standardizing to better manage and continually improve the 375 meeting rooms they serve. A bonus: We’ll be holding one of our “post-session networking” sessions after Chad’s talk, which means we’ll hold the room for an additional half hour so session attendees can stick around and network with Chad and each other on this topic of shared interest.

We’ll also have a farther-ranging AV/video case studies session, in which the audience will hear from a panel of AV/IT pros representing a university, insurance company, and the nation’s largest distributor of wine, beer, spirits, and non-alcoholic products. For this session as well, we’re keeping the room available after the panel discussion ends, so attendees can network and continue the conversation.

Finally, standardization has been a major issue in room video over the past several years, and we’ve got the latest on some key issues here as well. David Danto will lead a discussion of how MDEP, Microsoft’s new Android version, may impact your choices for meeting room hardware. And analyst Craig Durr will lead a discussion among major vendors called Breaking Through the Fog: Demystifying UC Interoperability, focusing on how interoperability in the broader UC ecosystem impacts meeting rooms’ ability to connect and users’ ability to get the most out of their systems.

So wherever your enterprise finds itself in the ongoing struggles over RTO, you need a strategy around your meeting room estate, and around optimizing remote collaboration for those who continue to work from home – as many undoubtedly still will, given the pushback we’ve seen to RTO. Enterprise Connect is the best place for you to get a deep dive on how the trends and developments in AV and video will impact your broader enterprise collaboration strategy, and what you have to do to make it all work. I hope you can join us in Orlando – our extended Super Early Bird rate expires this Friday, January 31, so sign up now!

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Bridging the Gap: 5 Tips for Cross-Functional Collaboration That Enables AI Transformation

Ask ten executives who owns AI at their company, and you’ll get ten different answers. IT says it’s not their call. Legal gets blamed for slowing everything down. HR figures it’s someone else’s department. Meanwhile, teams are buying tools nobody signed off on, duplicating work and hoping it all sorts itself out. Sound familiar?

Lisa Duerre spent the last year studying why that happens. As part of an applied research project for her leadership consulting collective, RLD Group, she studied where AI adoption breaks down inside organizations, and where it works. The findings from RLD Group’s research helped inform a collaboration on the CONVERSATIONS WORTH HAVING®: The Human Accelerator for Artificial Intelligence Quick Start Guide, which is available as a digital download.

Duerre views organizations through what she calls an I–WE–US leadership framework, defined like this:

  • I: individual judgment and accountability

  • WE: workflows and cross-functional coordination

  • US: governance, decision rights and organizational measures

“All three levels are contributing to the breakdown or the alignment, whether people realize it or not,” Duerre says. “AI is amplifying whatever’s already true in your system. The teams that were disconnected before AI showed up are more disconnected now. The ones that talked to each other are moving faster, together.”

If your company is ready to collaborate better with AI tools, Duerre shared the following tips. Take a look.

Form a cross-functional AI committee

Duerre’s background is in HR, and she says most HR leaders assume AI ownership belongs to IT. It doesn’t, at least not exclusively.

“Ownership needs to sit at the system level,” Duerre says. “Each function carries a piece of it, based on what they do, how well they understand that part of the business and how their work depends on everyone else’s. AI is flattening how we work. You can’t just keep it in your own business unit anymore. You have to look all around you.”

For starters, she suggests building a cross-functional AI committee instead of having one department make all the AI decisions. Legal, IT, cybersecurity and HR should be on the committee, Duerre says.

“If you have a C in front of your title, you should be on that committee,” Duerre says. “That’s how I look at it, because it’s a system-level solution.”

During these meetings, Duerre says you’ll find out that some departments are racing ahead with AI and others are holding back.

“Both sides need to name the trade-offs aloud,” Duerre says. “With teams moving too cautiously, you have to talk about the opportunity cost of falling behind. With teams sprinting ahead, you have to ask them what happens if they don’t bring everyone else along with them.”

Figure out how to use AI strategically

Most companies spent the past two years telling employees to use AI with anything, without much strategy behind it. Duerre says that’s starting to catch up with organizations as finance teams scrutinize the cost.

Her rule of thumb: if you can’t articulate the goal and how you’ll measure success, don’t roll it out yet.

“Teams that use AI well have a strategy behind it,” Duerre says. “They’ve kicked the tires on what they’re trying to solve it for. You need to ask yourself, ‘Which business outcome are we trying to improve, and what must be aligned for AI to create measurable value?’”

Here are a few examples of how to use AI strategically:

  • A company could select a workflow that regularly creates delays, redesign it with AI and test the new approach. Then, measure whether it improves time, cost, quality or capacity.

  • Use AI to support early sales outreach and qualification across markets and languages. AI can help a business reach and assess more potential opportunities, while people remain responsible for understanding the customer and building trust.

  • Flag patterns in customer complaints across multiple channels with AI, so leadership can see recurring problems before it shows up in satisfaction scores.

Check-in regularly during an AI rollout

Duerre recommends a minimum weekly check-in during any AI rollout, sometimes daily depending on complexity. But the format matters more than the frequency. Status updates don’t cut it.

“Ask, ‘What are we learning and what are we surprised by?’ That’s a question that helps you with your check-ins, versus, ‘It’s in three products now and we’ve tested six,’” Duerre says. “That doesn't help, because you’re having these meetings to figure out what’s working and why. If you ask more strategic questions, you can move even faster.”

Publish AI guardrails

Employees who don’t know what’s allowed with AI will either freeze or go around the system entirely, Duerre says. She recommends publishing clear, specific guardrails on what’s okay and what’s not. Come up with some real examples, and pair them with an intake process that doesn’t require writing a thesis to get an approval for using it.

"The approval path should be lightweight, not bureaucratic,” Duerre says. “Something like, ‘If you’re going to use AI, here’s the path. And if it needs approval, here’s three or four quick questions for you to answer.’”

Take employee anxiety about AI seriously

“AI is just a tool” is a phrase Duerre hears at nearly every conference she attends, but she doesn’t buy it.

“Saying it’s a tool is underselling what’s happening at companies right now,” Duerre says. “AI is changing how we work. It’s changing how we lead teams.”

Duerre wants leaders to remember that a lot of employees are fearful of AI. Pew Research Center found 52% of U.S. workers are worried about the future impact of AI in the workplace.

Employees who feel AI is being “done to them,” instead of built alongside them are especially anxious, she says.

“Leaders need to recognize that anxiety is contagious,” Duerre says. “As a leader, this is your opportunity to show up as the safe, steady person who is showing what you’re learning with AI. And don’t be afraid to show how you’ve failed using AI, too.”

Duerre asks every executive she works with: “Who am I with AI?” and encourages them to pass this mindset question along to their employees, too.

“AI is now your teammate,” Duerre says. “Phrasing it as, ‘who am I with AI?’ is different than, ‘what’s going to happen to me with AI?’ You really want your team to feel empowered with AI and show them how it can help accelerate their career.”

Put these ideas into action

Rewiring your organization for AI requires more than the right tools. It takes shared language, practical frameworks, and a willingness to keep learning. Here are a few resources to help you take the next step.

  • Enterprise AI Playbook: Practical frameworks and executive discussion questions to help IT, HR, and business leaders align around AI that delivers measurable value.

  • Work-First AI Use Case Assessment: Identify the workflows where AI can have the greatest impact before you invest in new tools.

  • The REWIRED Brief: Get weekly insights, real-world case studies, and practical advice on leading AI transformation.

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